Transform your business with professional and unique design that delivers results
From branding to web design and graphics, I bring your vision to life with designs that connect with your audience.
Strategic Thinking: I don’t just make things look pretty; I create designs with purpose. Every element I design is carefully considered to align with your business goals and objectives.
Results: My clients always report an increase in engagement, bookings/sales after investing in my branding and website design services.
Attention to Detail: From typography choices to color palettes, I obsess over the details. It’s these details that elevate your brand and make it stand out from the competition.
Collaborative Spirit: I believe in the power of collaboration. Your input and vision are invaluable, and I work closely with you to ensure the final result reflects your brand’s essence.
Continuous Learning: The design world is constantly evolving, and I’m committed to staying at the forefront of industry trends and technologies. This ensures that your brand remains fresh and relevant.
Graphic Design Services
✦ Print Media
✦ Logo Design
✦ Business Cards
✦ Social Media Content
✦ Branding Packages
✦ Labels and Packaging
✦ Merchandise
Web Design Services
✦ Basics package assets
✦ + Social Media Templates
✦ + Social Media Strategy
✦ + Photography Style
✦ + 3 Deliverables to choose (see extras)
The Extras package for our brand identity services are add ons routinely required by business, they can include
✦ Business Cards
✦ Merchandise
✦ Menus
✦ Membership Cards
✦ Thank you Cards Vouchers
✦ Swing Tags
✦ Napkins
meet your designer
I’ve had a passion for art since I was just a kid with oil pastels, in 2019 I enrolled in a Communication Design Degree, graduating in 2023. I’ve been working professionally as a designer since 2020 and my love for creating and learning has only prospered. In my free time, I’ll be sitting by a window, reading, or outside walking my mum’s two chihuahuas.
Design is more than just aesthetics; it’s about telling a story. Every brand has a unique narrative, and my joy in life is bringing that story to life through design.
WHAT’S A BRAND IDENTITY
If you’ve never heard of the term brand identity fear not! you probably know more than you realise. When people picture a brand they often think of a logo or maybe its colour, but a brand identity is not just a logo or a colour but the way those elements and others interact with each other and your audience. They often include:
Logo: The visual symbol that represents the brand. It’s like the face of the brand.
Colour Palette: The specific colours associated with the brand. Consistency in colour usage helps in brand recognition.
Typography: The chosen fonts and their styles that are used consistently in brand communications.
Imagery/Photography Style: The visual style of images associated with the brand, whether it’s high-quality photographs, illustrations, or a specific theme.
Tagline/Slogan: A short and memorable phrase that encapsulates the brand’s essence or message.
Voice/Tone: The style and personality reflected in written communication. It could be casual, formal, humorous, etc.
Iconography: Specific symbols or icons associated with the brand.
Patterns/Textures: Unique patterns or textures that can be used in various brand materials for a cohesive look.
Brand Guidelines: A set of rules and recommendations on how to use these assets consistently across different platforms and materials.
Why is it important?
Imagine you’re trying to sell a house. Now, the way the house looks from the outside, the neighborhood it’s in, and the overall vibe it gives off, that’s like the brand identity. It’s what makes people stop and say, “Hey, I want to check this out!” or “that doesn’t look like it’s worth buying.”
In the world of brand and website design, the identity is your digital curb appeal. It’s what sets you apart from the crowded online neighborhood. A strong brand identity makes a memorable first impression which is so important in a world where consumers have millions of options at the touch of their fingertips.
When you’re anything, you’re not just selling a pretty picture or a snazzy website. You’re selling a brand that tells a story, creates trust, and makes a connection. It’s the difference between walking into a cozy, well-decorated home and stepping into a chaotic mess.
A well-crafted brand identity not only attracts customers but keeps them coming back. It’s like creating a brand magnet that pulls people in and makes them want to stay. Plus, in the competitive world of design, a distinctive brand identity is what helps clients stand out and stay remembered. It’s the secret sauce that turns a website into a digital home where visitors want to linger.
These assets work together to create a cohesive and recognisable brand identity, making it easier for customers to connect with and remember your mission, products/services.
ready to see the results of investing in professional design?
LET’S DO IT.
Fill out this form to receive a quote or email studio@rubygrazdesign.com.au